Add a compelling headline on your homepage. One that encapsulates your overall value to your ideal client. Your USP or your Value Proposition.

• A USP or Unique Selling Proposition is what sets you apart. It basically answers the core question in your client’s mind, “Why should I hire you over your competitor? What differentiates you?” 
• A common mistake newbie Virtual Assistants make is waste the valuable homepage space with a lengthy definition of “What is a Virtual Assistant?” Do not do this! You only 3-5 seconds to sway a reader to stay. Posting a wiki definition is clearly not going to do the job. What you may want to do instead is to direct the readers, via a hyperlink, to the full definition.